Are you ready for Mobile Search Marketing?

Currently there are around 49 million smartphones in the world; in two years there will be about 180 million smartphones. That's a growth rate of over 250% in the next two years. Research shows consumer mobile internet engagement is on the rise with the advent of the Smartphone causing a rapid spike in mobile search.

Has your company taken this into consideration?

Furthermore, have you thought about how consumers’ mobile searches are different than traditional desktop searches? Consumers who are searching on mobile devices are in a find mode versus a search mode.  

Consider: When is the last time you did a search while standing in line at the grocery store? Were you able to find what you were looking for quickly and easily?

Today’s consumer wants convenience and speed. Mobile landing pages are similar to landing pages for desktop-based systems. However they are optimized and set up specifically for WAP browsers - also known as a “microbrowser.”

Now is the time to start considering where mobile search fits into your marketing plan. It’s just like Bob Dylan singing “You better start swimmin', or you'll sink like a stone, for the times they are a-changin'.”

For example:

• * Mobile local searches for products or services increased 15.6% in 2008, up from 9.8% in 2007.
• * Mobile web searches for products or services outside the consumers’ local area increased 14.3% in 2008, up from 6.4% in 2007.
• * Mobile queries for movies or other entertainment increased 13.7% in 2008, up from 8.2% in 2007.
• * Mobile connections to social networks like MySpace and Facebook increased 9.6% in 2008, up from 3.4% in 2007.

Data obtained through research done by The Kelsey Group in conjunction with research partner ConStat. http://www.kelseygroup.com/