Frequently Asked Questions
What is SEO?
Search Engine Optimization also known as Organic Search Engine Optimization is the process of "optimizing"
your website so various search engines find you and rank you accordingly
within their search results. It is a piece of the SEM process.
What is SEM?
Search Engine Marketing is a form of internet marketing that works to advertise your business by getting your website ranked higher in search engines. SEM uses multiple resources and tools to obtain higher rankings including SEO, Paid Search, Social Media Optimization and much more.
What is the difference between SEO & SEM?
Search Engine Optimization is a process used within the Search Engine Marketing plan.
Search Engine Optimization is the process of "optimizing"
your website so various search engines find you and rank you accordingly
within their search results.
Why do I need keywords?
Actually, any word that someone uses to find your website thru
a search engine is a keyword. However, some keywords are obviously
better keywords than others. You may not expect someone to find
your website if they searched for "widgets" but they
might find you if they searched for "copper widgets".
How can I find good keywords?
There are many tools on the Internet you can use. One is called
Wordtracker, which allows you to search for keywords and find
better keywords.
Why is my competition always ranked higher than me?
They are obviously doing something right. Study their site. Check
out their keywords. You should always look at what your competition
is doing. Then figure out how you can do it better.
What else can I do to optimize my site?
Use good keywords; write fresh content and start getting backlinks
to your website. These are the big keys in true search engine
optimization.
Can you help me?
Yes, definitely. And I won't stop working for you until you're
happy with the results.
