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Five Ways To Make Google Love Your Website Website owners want to be ranked high in Google. They know if they are ranked on the first page of search results, they stand a better change of getting more traffic to their website. Consider: * The majority of all Internet search engine
users choose Google (followed by Yahoo and MSN). Therefore, it's easy to see why it's important for your website to be ranked high in search engines. How can you do it? Here are some ways to attract Google to your site: 1. Write fresh content. A website is not a brochure you create once and forget about it. Even brochures get stale after awhile. Always change and update your website with fresh content and new information. Some ideas for fresh content include press releases; articles about your company and its products; help your potential customers solve a problem; articles about your community and events; clips and news about your employees and staff. Get your employees involved and let them write articles. See if a vendor or a customer would like to write an article. 2. Create a Blog. A blog is an online diary of sorts (and it helps with the idea of creating fresh content). You can write about anything in your blog: you, your company, your industry, your competition, the weather, sports. If you start a blog, you should be avid about writing something in your blog at least 2-3 times a week (some write in their blog every day!). 3. Start Building Links. Link building (also called "back links") is very important in a search engine optimization program. Linking is the process of getting other websites to publish a link on their website pointing to your website. Trading links (also called reciprocal links) is also a good idea, but when done in moderation. Trade links with someone in your industry, or with someone whom you have a professional relationship with. Don't trade links for the sake of trading links. After all, no one is attracted to a page of links. How do you get links? While you can ask for someone for a link, the best way is to earn the link. Make your site attractive, important and rich with information. Then, when you ask for the link, it will be an easy "yes!" 4. Create sitemaps. A sitemap is a roadmap which helps your visitors find pages and information on your website. You can create a simple, text sitemap by creating a webpage containing all of the links to the other pages on your site. You can also create sitemaps specific for Google and Yahoo. They are not viewable by visitors to your site - only by the search engines themselves. Online software is available, for free, to help you create these types of sitemaps. 5. Write Code. Make sure each page of your website has a strong Page Title, Page Description and Keywords. The HTML code is present on each page. Page Titles need to be more than "Welcome to ABC Company". If your company sells snow shovels, your page title should say "Snow Shovels & Snow Safety Information". You don't necessarily need to put the name of your company into the page title. Limit your titles to 60 characters. Your Page Descriptions need to be unique for each page and accurately describe the page. Don't write one page description and copy and paste it to every page. Limit your page descriptions to 256 characters. The Keyword section is starting to gain more attention from search engines. Use them. List your keywords, using upper and lower case letters. Limit your keywords to 256 characters. (Personal note: I can't tell you how many websites list 100 keywords, including obscure keywords and misspelled keywords. Spend your time on the 6-12 important keywords for your site). Follow the five steps and, chances are,
you'll not only get more attention from Google but you'll notice
more traffic in general from prospects, vendors and clients. |
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