Search Engine Optimization (SEO) is the process by which websites obtain higher search engine rankings or positions in Google, Bing and other search engines. This process begins with selecting and utilizing targeted keywords that best represent your company, products and services. These keywords will then be used as the basis for a complete SEO strategy including content and inbound link building. We have two key objectives for our clients: (1) Increased relevant traffic to their website(s) for measurable results and (2) website rankings in the Top 3 positions. Based in Cincinnati, Ohio, our staff includes search engine and social media specialists, researchers, link builders and copywriters. We help maximize your web presence with an optimal website marketing plan.

Perhaps, you and your firm would prefer to keep search engine optimization strategies and process in-house but may need outside assistance and consulting from time-to-time. We provide "look over your shoulder" consultation to ensure effective and ethical SEO techniques are being applied. In addition, Purple Trout, LLC offers private SEO training opportunities to you and your team in order to bring them up to date on recent changes with Google and other search engines that may impact your SEO strategies and workflow.

Take your business beyond your local, regional and state markets with search engine optimization international (SEOi). Purple Trout's multilingual SEO services offer full website translation, SEO, PPC and social media strategies in the countries you wish to target. Our expert translators are country natives and residents, who know and understand the language and local culture (we do not use translation software). Once your keywords, content and website pages have been translated, we implement our multilingual SEO strategies to ensure proper domain registration, hosting, link building, etc., for country-specific search engines. Our efforts are monitored and reported to you weekly.

Implementing, maintaining and managing a PPC campaign is often the quickest and most effective way to promote your business online – enabling your business to target a specific online market based on your keywords, and resulting in more clicks, more traffic and higher ROI.

We can help create your PPC campaigns including keyword research and ad development before handing the process to you and your team to monitor and maintain in-house. We also offer PPC audits, consultation and training.

In today’s social media-savvy world, your business cannot afford to take it for granted, or ignore it. Social media continues to explode with more opportunities for online introductions, brand development, traffic and higher rankings in search engines – and is an extremely cost-effective way to promote your brand to a wide, attentive audience.

Your competitors are blogging, posting up-to-the-minute information on Twitter, making connections on Linkedin and collecting fans on Facebook. Your potential customers are using social media tools to find instant answers about services, products, information and advice. Our approach to social media introduces your business to social media websites, tools and technology – then we take the lead role in making sure you’re capturing this untapped market.

While content is King in effective and productive search engine optimization, link building is Queen – when other websites, directories, blogs, etc., publish links on their websites that point back to yours. Search engines will then find the links to your site while crawling other websites, which boosts your rankings.

Whether or not your business decides to participate in social media networks (Facebook, Google+, Twitter, Linkedin, etc.), you can be sure your customers, clients, prospects, competitors, reviewers and others will be "chattering" about your company and its products and services. What are they saying? Do they need help? Do they have suggestions? Ideas? Complaints? Now - more than ever - you need to be monitoring social media channels. With Purple Trout's social media monitoring service, we keep our clients informed and in tune with all the social media buzz about their company and brands.

Negative publicity can hurt your business or brand and it can spread like wildfire through social media channels, online reviews, etc. Even inaccurate information and false complaints by competitors will cause harm, especially when these pages/posts rise to the top of search engine results. However, with online reputation management (ORM), Purple Trout can help you evaluate the problem, design and implement a strategy plan to solve it.